The Price guide, relaunched around packages
Packages in place of price ranges. The client sets a guest count, the guide works out the tables, and each package is priced for that event. The florist prices each piece per table, per guest or per event. Design exploration, 4 November 2026. Linear BBD-350. Nothing is built.
Two versions
Each one is a working mockup with its own link.
Version 1 · One page
Your brief.
One page: the occasion, the guest count with the tables worked out, three packages priced for that guest count, then Inquire.
Version 2 · Step by step
Your brief, with the reference's best ideas.
Five short steps, as the enquiry form works: who is planning, guests, package, "Make it yours" and the estimate, with ways to spend less or go fuller.
What changes
For the client
- One guest count, not a list of pieces with a quantity each.
- Two or three packages, each with a photo and one figure: "About $9,900".
- The tables are worked out. They keep the florist's usual seats per table, or set their own.
For the florist
- Packages per occasion, each with a name, a line and a photo.
- One table of pieces. Each piece is priced per table, per guest or per event, with a price in each package.
- An empty price means the package does not include that piece.
What stays
- The guide takes the studio's Form look and sits on its website or its own link.
- Inquire opens the enquiry form with the estimate filled in.
- The estimate shows on the event card. A proposal is never priced from it.
How a package price is worked out
Standard, 120 guests, the placeholder prices.
Ideas from the reference
What the relaunch does with each idea in the guide you shared.
| Idea in the reference | In the relaunch | Why |
|---|---|---|
| Ask who is planning | KeptVersion 2, in our words. A planner's inquiry shows "Planner" on the card. | Planner inquiries need a different reply. |
| Guest count on a slider, with a typed number | KeptBoth versions. | Your brief. |
| Tables worked out from guests | KeptBoth versions, with the florist's usual seats per table or the client's own. | Your brief. |
| Ceremony rows worked out from guests | Left outAisle flowers are priced per event in each package. | One more setting for a small gain. |
| A level for each area, chosen one by one | ChangedThe package sets every area at once. "Make it yours" moves one area to another package's level. | Packages are your brief, and the florist sets up nothing extra. |
| Wedding party count | KeptVersion 2: "People in the wedding party with flowers", with a fourth unit, per person. | Personal flowers follow the wedding party, not the guests. |
| Statement pieces, counted | KeptVersion 2, as an extra with a price each. | Big add-ons do not fit a package. |
| Candle levels | ChangedCandles are a piece in each package, per table. | One question fewer. |
| A price range and "most likely around" | Left outOne figure: "About $9,900". | Your brief: no ranges. |
| A written story of the design | ChangedVersion 2: "What's included", from the florist's own words for each piece in each package. | Every word is the florist's. No model call. |
| Savings and upgrades, each with its price | KeptVersion 2: "To spend less" and "To go fuller", each with "Use this". | Answers "what if" without a phone call. |
| Setup, strike and tax lines | ChangedOne fee the florist names, and the tax from Tax & pricing. | Most studios charge one figure for delivery, set-up and pack-down. |
Keeping clear of the complaint
The pulled guide
A list of up to 20 pieces. The client set a quantity on each, and saw a low and a high price on every line and in the total.
The relaunch
One guest count and one package, with a photo and one figure. It uses BloomBoard's own enquiry form design: the same card, answer tiles, chips, progress bars and buttons.
Rules for the build
- From the reference, ideas only: none of its headings, labels, option text, story sentences, drawings, colours or step order.
- A guest count, a slider and tiered packages are common in the industry. Copied words and layout carry the risk.
- If the complaint came as a letter, a lawyer looks at the final design before launch.
Questions for you
Also in the question panel in Conductor.
Which version do we build?
Version 1 is your brief on one page. Version 2 adds the reference's ideas in five short steps.
Add a fourth unit, "per person with flowers"?
Per table, per guest and per event cannot price bouquets and buttonholes, which follow the wedding party.
Whose guide is the reference?
If it belongs to the company that complained, or a close competitor, we keep further from its flow.
BloomBoard · Price guide relaunch · design exploration, 4 November 2026. Prices and photos are placeholders from BloomBoard's template stock.